Why I'll Never Sell You the Dream | Katie Proctor

I read a blog post that punched me in the gut this weekend. 

Why? Because it articulated all the things that have been bubbling under the surface for me for a while now.

I distinctly remember getting interviewed for the Courage + Clarity podcast earlier this month and telling the host Steph, “You’re really good at this. I can tell how smart you are.”

I felt a similar tug after reading my last book, Pivot, by Jenny Blake. I emailed her instantly thanking her for the strategic, actionable and research-based methods that she outlined.

When I sit back and think about why I felt the need to verbalize my thoughts to these women, it struck me that their approach was novel in a world where we’re surrounded by “experts”, “overnight successes” and “6-figure earners” who are ready {and more than willing} to swipe your credit card to tell you exactly how to be like them.

And when I saw a graphic in a group today that said “How XXXX quit her 9-5, moved to Bali and is crushing her online business. Plus a free cheat sheet on how you can do it, too!” I knew that I couldn’t stay silent any longer.

You may know that I too left my 9-5 job in August of 2016 and shortly thereafter moved to the Dominican Republic. 

But what you may not know is that during this time I posted the most inconsistently on social media in the year and a half since I started my business, because I was afraid of giving off the wrong impression.

Because it wasn’t easy.

I didn’t hit some magical benchmark, declare myself a success and then take off for the adventure of a lifetime.

I made a decision that I was tired of commuting 2 hours a day, and that I was willing to decrease my take-home pay for more flexibility. That’s why I left my job.

Together, my husband and I made a decision that we could live on less {heck, we’d been practicing it for months} and figured out exactly what it would take to spend a few months in the DR with my twin sister while she was still living there. And since our home in Denver was being rented out longer-term, a few months in a small mountain town of Colorado thereafter.


Anyone who wants to glamorize life on the road, isn’t admitting a whole heck of a lot.

How hard it is to be out of your element and start from scratch. How hard it is to balance your work priorities {because, that whole paying to live thing} while wanting to explore the world around you. Trust me, it’s just as much screen time as it is crashing waves on the beach or hitting the slopes mid-week! If you take time off, you often have to make up for it in the evening or on the weekend, at least in the growth stage of business I’m at.

And I sure as heck can’t guarantee that you’ll be able to do it, too.  

Because your life is different from mine. Your obligations, your priorities, your passions, your financial situation.

And your business shouldn’t look exactly like mine, either. It is my goal as a business and brand marketing strategist to help you uncover your unique strengths and talents, so you are more like YOU, not more like me. My “exact strategies” won’t work for you. Trust me, I’ve been there and tried to follow exact systems that just left me feeling like a second-rate version of someone else rather than the #1 version of myself.

After a lot of trial and error {no overnight successes here!}, I finally feel that all of the skills and experiences I’ve built up throughout my lifetime are coming together in a unique and powerful way that NO ONE can duplicate.

And that, my friends, is my goal for you.

To be so uniquely you that you eliminate competition altogether, because no one can be “you-er” than you! Maybe sipping green smoothies in an outdoor “cubicle” is in your future, but maybe it’s not.

No matter how you get to where you’re going, I want you to do it your way, and not mine.